PR & Communications Strategist

Sai
Main.

Los Angeles, CA  ·  8+ Years in Strategic Communications

I help brands earn attention, build authority, and show up in the stories that matter — from Top-Tier U.S. media to Southeast Asian markets.

View My Work Get in Touch
0
Years in PR & Comms
8.6%
Brand SOV increase in 6 months
0
Press releases & campaigns led
$30K
Monthly retainers closed
Scroll to explore
Sai Main
Sai Main PR & Comms Strategist
Location Los Angeles, CA
Experience 8+ Years
Speciality PR Strategy & Comms
Markets U.S. & Southeast Asia
B.Com (PR) · Univ. of Wollongong, AU
Google Data Analytics Certified
Digital Marketing · Columbia Business School
MBA (Data-Driven Decision-Making) · In Progress
About

Strategic communications with a global perspective.

I'm a PR & Communications Strategist with 8+ years of experience delivering measurable media impact, brand positioning, and executive visibility. I've built campaigns from the ground up — managing a 29-person team in Southeast Asia and leading senior strategy for fast-growing agencies in Los Angeles.

Sharp-skilled in data-driven PR, thought leadership programs, and cross-cultural storytelling that drives real brand Share of Voice — whether that's a founder going on Forbes or a small business telling their story for the first time.

Experience
Sep 2024
May 2025
Senior Strategist & Operations Lead
Society22 PR · Los Angeles
Drove 8.6% brand SOV increase. Closed $15K–$30K/mo retainers. Media trained 15+ founders. Built SOPs improving team productivity by 20%.
Jan 2023
Jun 2023
PR/Comms Account Supervisor
TDW+Co · Los Angeles
Led AANHPI market campaigns for St. Jude's, Disney on Broadway, Alaska Airlines, and U.S. Bank. Integrated Twitch, Instagram & YouTube activations for Lunar New Year.
Oct 2014
Apr 2023
General Manager → Comms Strategist
Mango Media Group · Burma & LA
Led a 29-member PR team. Agency of the Year 2018–2020. Campaigns for Unilever, Samsung, Telenor. 400+ press releases and 50+ press conferences annually.
Selected Work

Campaigns that
earned the room.

Lucyd smart glasses feature
Featured
Media Strategy · Consumer Tech
Smart Gadgets Summer Feature — NBC Today.com
Society22 PR

Developed end-to-end media outreach strategy and pitch narratives that secured high-traffic product placement on NBC's Today.com, contributing to measurable brand growth across Forbes, Fast Company, and TechCrunch.

↑ 8.6% brand Share of Voice in 6 months across top-tier U.S. outlets
View Live Coverage NBC Today.com
Western Bagel Forbes feature
Earned Media · SMB & Food & Beverage
Western Bagel's Revenue Strategy — Forbes Feature
Society22 PR

Developed and executed the narrative strategy that positioned Western Bagel's multi-revenue stream business model as a compelling entrepreneurial story, earning a full feature placement in Forbes — proof that smart PR transforms a local brand into an industry case study.

Secured Forbes feature coverage for a beloved LA brand's growth story
View Forbes Feature Forbes
Polaris donates Starlinks to St. Jude
Healthcare · Mission-Driven
Polaris Donates Starlinks to St. Jude Global
TDW+Co

Led the communications strategy connecting the Polaris Program's Starlink donation to St. Jude's international healthcare mission — earning cross-continental coverage.

International coverage in U.S. & Southeast Asia for a complex healthcare partnership story
View Coverage ABS-CBN News
Alaska Airlines Lunar New Year
Cultural Campaign · Airlines
Alaska Airlines Rings in Lunar New Year & Vietnamese Tết
TDW+Co

Crafted the earned media and storytelling strategy behind Alaska Airlines' Lunar New Year and Vietnamese Tết employee celebration — positioning the airline as an authentic champion of AAPI culture and community belonging.

Placed on Alaska Airlines Newsroom — authentic AAPI cultural storytelling at a national brand scale
View Coverage Alaska Airlines Newsroom
AAPI Broadway ALADDIN cast
Influencer Activation · Entertainment
AAPI Heritage Month — Broadway's ALADDIN Cast
TDW+Co

Orchestrated a multi-platform AAPI Heritage Month campaign with Broadway stars and top social creators (AJ Rafael, David Ma, Corey Populus) across Instagram and YouTube.

Multi-platform activation spanning Broadway, social media & radio
View Campaign YouTube
Telenor Guinness World Record
Experiential PR · Telecom
Telenor Breaks Guinness World Record
Mango Media Group

Conceived and executed a bold publicity stunt for Telenor Myanmar that broke a Guinness World Record, generating mass-market buzz and national press saturation.

Guinness World Record achieved + national media saturation
View Coverage Coconuts Media
Samsung Mobile Education Buses
CSR · Technology
Samsung Mobile Education Buses
Mango Media Group

Led communications for Samsung's partnership with Myanmar's mobile education project, earning coverage on Samsung's Global Newsroom and positioning the brand as a champion of rural education.

Featured on Samsung Global Newsroom — elevated CSR positioning in Myanmar market
View Coverage Samsung Newsroom
Rakhine Investment Fair 2019
High-Stakes National Campaign
Rakhine Investment Fair 2019
Mango Media Group

Managed PR strategy for a high-stakes national economic initiative alongside Nobel Peace Prize laureate Daw Aung San Suu Kyi's communications team — shaping international investor narratives.

Reuters wire coverage — shaped international narrative for a complex national story
View Reuters Coverage Reuters

"Good PR doesn't just get you coverage — it gets you into the conversations that shape your industry."

Sai Main
Services

What I bring to your brand.

📣
01
PR Strategy & Campaign Planning

End-to-end PR programs — brand positioning, messaging frameworks, media outreach plans, and KPI tracking. Built for startups, SMBs, and agencies.

📰
02
Media Relations & Earned Coverage

Targeted pitching and journalist relationship management that lands real placements — from trade press to Forbes, Fast Company, TechCrunch, and Today.com.

🎙️
03
Founder & Executive Positioning

Thought leadership development, media training, and spokesperson coaching that builds credibility and authority for founders and senior leaders.

🌏
04
Cross-Cultural & AAPI Campaigns

Culturally resonant campaigns for brands connecting with AAPI communities and Southeast Asian markets. Deep fluency in nuance, media, and community voices.

🛡️
05
Crisis Communications

Proactive scenario planning, rapid response messaging, and stakeholder management to protect reputation when it matters most.

✍️
06
Content & Editorial Development

Press releases, bylines, briefing docs, pitch proposals, and messaging frameworks — polished deliverables that communicate your story with precision.

Tools &
Platforms
Muck Rack Cision CoverageBook Meltwater Semrush Google Analytics Airtable Asana Monday.com Qwoted Google Workspace Tableau SQL AI-Assisted Research
Contact

Let's work
together.

Whether you're a recruiter looking for your next senior comms hire, or a business owner ready to tell a bigger story — I'd love to hear from you.

✉
Email
saimain.official@gmail.com
→
✆
Phone
+1 (424) 440 4986
→
in
LinkedIn
linkedin.com/in/sai-main
→
Send a message